Saturday, June 13, 2009

Craftcult Ads - A Review from Member Michelle Neuendorf

Hello Etsy Paper Street Team Members! Sarah noticed that I recently ran an ad on Craftcult (a.k.a. "HEART-O-TRON) and asked me to write a post about my experience. Before I share anything, I want to let you know how I view advertising. We all love instant feedback and instant results, but I look at advertising, this type especially, as exposure and future sales. That being said, here's how it went...

The owners of the site are great to work with! Communication was wonderful and they are very helpful. I chose to run the 4 day carousel/7 day sidebar bundle. The carousel was scheduled to start first, and the great thing is, you can change the image you have on there every single day! I ended up getting more then 4 days. I'm not sure if it was because of the holiday weekend (Memorial Day) or what happened, but I'll always take a bonus! My views were the highest on Saturday and Memorial Day, but on average I received 9 views per day from the carousel.

The side bar add started 2 days after the carousel ended. I'm not sure why, but my views increased the longer the ad was up. On average, I received 8 views a day from this ad. I wouldn't say either ad brought me a ton of views, but it was 8 people who didn't know I existed before, 8 people who were interested in what I sell enough to take a look, 8 people who will hopefully remember me when they need a greeting card.

I was hearted by 28 people over the course of the ad run. Even though hearts don't equal sales, I look at them as possible future sales.

My shop has only been around for 3 months now, so I don't really have a feel for what is "normal," but it does seem that my sales have been slower in May. I do think they will be slower for the summer months in general. I know I spend less time on the computer during the summer months. I had 4 sales during the run of the ad, but 2 were to a repeat customer, so I don' t think that came from the ad.

Would I call it instant success? No. Would I say the results were huge? No. Did my ad pay for itself? Not immediately, but it did bring my shop more exposure. Don't forget, people won't automatically come to your shop, they need to know you are there. Would I advertise again? Absolutely. I especially like the carousel ad, since you can show your actual product, and change the image.

I hope this information helps. Feel free to convo me with any questions you might have. Have a great day!

Michelle Neuendorf


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